I'm Bill Betts, co-founder (with Emma Betts) of Pet Passion to Profit, and I specialise in business coaching, mentorship and strategy for dog groomers and pet grooming businesses across the UK. My mission is to help groomers move from:
Although I did not start as a groomer myself, I was deeply involved in the operations side of our family's grooming business. Over many years, I experienced the frustrations that come with disorganisation, stagnant pricing, outdated systems and restrictive mindsets.
After going through our own turnaround with mentorship, process design, pricing restructuring and strategic mindset shifts, I decided to share what actually worked. Pet Passion to Profit is the result: a programme and community built specifically for groomers who want more than "just doing the dogs", they want a profitable, controlled business life.
Emma, my co-mentor and expert groomer (with hands-on industry experience), complements the coaching with technical grooming insight and community support.
Our offerings focus on helping groomers build better business foundations, with a blend of mentorship, training and accountability:
One-to-one business coaching: A 6-month, bespoke programme for groomers feeling stuck, overworked or undercharging. You work directly with me to improve:
The Pet Groomer Business Programme is a structured coaching path designed for grooming business owners who want to scale, systematise, or increase profitability. It includes specialised courses and training modules on marketing, systems, pricing, operations, and growth, all tailored to the grooming industry. Participants also gain access to resources such as a Facebook community, blog, podcasts, checklists, and tools to support ongoing learning. Beyond the programme, I speak at industry events, share case studies, and connect groomers with mentors in areas like branding, mindset, and pricing to provide holistic support. My focus isn’t on “done-for-you” work but on partnership and acting as a business buddy who provides input and accountability while you execute.
Our coaching approach is built specifically for grooming business owners who want practical, results-driven support from people who understand their industry.
Reviews from clients mention genuine transformations in business operations, pricing, mindset and even life balance.
Focusing on one niche allows you to develop deep sector expertise. For example, understanding the grooming industry makes your coaching sharper and more credible. Mindset work should never be skipped, as meaningful shifts in thinking often drive more progress than small tactical changes. It’s also important to design scalable systems early; even small operations benefit from structure, delegation, and standardisation. Accountability plays a key role too, many people start strong but lose momentum, so regular check-ins help sustain action. Finally, leaning into community creates a sense of shared purpose, helping clients feel less isolated and more motivated to grow.
If I were starting again, I'd publish more free content earlier:
This attracts groomers who can "test drive" the philosophy. I'd systematise client onboarding, content delivery and internal frameworks sooner to reduce friction. And I'd experiment with group coaching or tiered memberships earlier, so access isn't limited to high-investment clients only.
If you're a groomer feeling stuck, running all the hours, or ready to scale profitably without burnout, I'd love to have a conversation.
Pet Passion to Profit is a specialised business coaching and mentorship programme created for pet groomers across the UK. It focuses on helping you transform your passion into a profitable, scalable, and sustainable business, moving away from feeling overworked and undervalued.
This coaching is for any pet groomer who feels stuck, overwhelmed, or isn't earning what they deserve. Whether you want to improve your processes, fix your pricing, scale your operations, or simply regain control of your business life, this programme is built for you.
The programme offers a blend of one-to-one coaching and structured courses covering key business areas. You'll work on improving your processes, finances, pricing strategies, marketing, and, crucially, your business mindset. It's a complete approach to building a better grooming business.
The key difference is its deep specialisation. All advice, tools, and strategies are tailored specifically for the pet grooming industry. The coaches have direct experience with the unique challenges groomers face, so the guidance is practical and immediately applicable.
No, a significant part of the coaching focuses on mindset. The programme helps you shift how you think about your business, your value, and your potential for growth. This is combined with practical strategies for operations and finance to create lasting change.