I'm Jody Raynsford, founder of Hello Genius, a specialist consultancy focused on brand strategy, copywriting, and audience connection for businesses that want to stand out with bold clarity and emotional resonance. We help purpose-driven founders and teams develop their voice, refine messaging, and create copy that builds loyalty and belonging.
At Hello Genius, we don't churn out one-size-fits-all copy. We build bespoke brand narratives and frameworks that align identity, language, and strategy, ensuring every word feels unmistakably yours.
Before launching Hello Genius, I spent years working as a journalist, storyteller, and marketing consultant. Across those roles I noticed the same problem: too many businesses with real impact struggled to express who they were. Their words didn't match their value.
I founded Hello Genius to bridge that gap, to give entrepreneurs the tools and confidence to communicate authentically and powerfully. For me, words are more than marketing; they're how brands create trust, emotion, and movement.
The copywriting industry churns out generic content and templates, but I noticed something essential missing: strategic storytelling that aligns words with brand purpose while creating genuine emotional connection. Many purpose-driven businesses were experiencing real impact undermined by inability to express their value clearly, words that didn't match the depth of what they offered, one-size-fits-all copy without authentic brand voice, marketing messages without emotional resonance or trust-building, and disconnect between brand identity and actual language used. I wanted to create a consultancy that bridges these gaps, combining journalistic truth-finding with strategic messaging to help businesses communicate authentically and powerfully.
I started Hello Genius by helping small business owners and creatives articulate their stories, offering copy audits, brand workshops, and messaging rewrites. From there, demand grew rapidly.
My background in journalism taught me to find the truth behind every story, the hook that makes people care. I applied that same skill to copywriting, blending strategy with emotional connection. Over time, the consultancy expanded into a full messaging and brand strategy service.
As our reputation grew, we began working with brands across the UK and internationally, from start-ups finding their voice to established companies looking for sharper positioning. Many of our clients discovered us through thought leadership content, speaking engagements, and our workshops on audience psychology and "cult brand" loyalty.
We now deliver messaging strategy, copywriting, tone of voice systems, sales pages, and brand content for clients across multiple sectors. Every project is collaborative and rooted in understanding the audience first.
Thought leadership content includes articles, insights, and frameworks shared publicly. Speaking engagements and workshops teach audience psychology and brand loyalty. Case studies and testimonials demonstrate measurable results and transformation. The "cult brand" methodology offers a distinctive framework based on book and teaching. A collaborative process generates word of mouth from clients who felt truly understood.
If I restarted Hello Genius, I would create scalable frameworks from the start by documenting how we develop tone, strategy, and story, invest earlier in consistent content creation through articles, guides and mini-courses to share what we know, systemise onboarding earlier to make collaboration smoother for clients and creative partners, and build educational offers sooner with group programmes alongside one-to-one work.
Looking ahead, I plan to expand our strategic education offers, workshops and group programmes that help founders unlock their voice without needing a full agency retainer. I'll also grow the "cult brand" methodology through talks and training, showing how language and emotion can build communities, not just customers.
My goal is that when a business thinks, "We need copy that sounds like us and connects deeply with our audience," they think of Hello Genius first.
Hello Genius specialises in helping purpose-driven founders and their teams. If you run a business that wants to stand out with bold clarity and create a real emotional connection with your audience, their approach is designed for you.
Jody's method avoids generic, one-size-fits-all copy. Instead, he uses his background in journalism to find the truth in your brand's story. His work focuses on strategic storytelling and insights from his 'cult brand' methodology to build genuine loyalty and community.
The core services include brand strategy and positioning, copywriting for websites and campaigns, tone of voice development, messaging frameworks, and workshops focused on audience psychology. This ensures your brand's voice is consistent and powerful everywhere.
Many businesses have a hard time matching their words to their impact. Jody bridges this gap by creating bespoke brand narratives. He helps you develop a clear, authentic voice so your messaging powerfully communicates the true value you offer.
You can find his full profile and contact details on the Fearless business directory, which is a great place to connect with purpose-driven experts like him.
