I'm Natalie Barker, and I run M&M Business Support remotely across the UK. I help founders, agency owners and sales teams get their pipeline under control, so they can focus on conversations and closing rather than chasing loose threads. With over 16 years of real-world experience across procurement, property, sales and operations, I bring a commercially minded, detail-obsessed approach to everything I take on.
I spent 16 years working across different industries and departments, wearing a lot of different hats. Procurement, supply chain, sales, marketing, operations, property. Nine of those years were in management roles, leading remote teams across four UK counties and working across Europe as an SME too.
What I kept noticing, almost everywhere I worked, was the same problem. Businesses were losing opportunities not because they lacked talent, products or ambition, but because the admin and organisation around their sales activity was collapsing. Leads slipped through the cracks. Follow-ups got forgotten. Pipelines lived across inboxes, spreadsheets, notebooks and CRM systems that nobody was consistently maintaining.
I set up M&M Business Support because I knew I could solve that. The skills I had built over nearly two decades, attention to detail, process improvement, commercial awareness and a genuine love of getting things organised, were exactly what growing businesses needed to stop leaving money on the table.
I started by working with people in my network who already knew what I was capable of. The testimonials came quickly, from directors and managers across property, retail and B2B businesses who had seen my work and trusted what I could deliver.
In the early days, I took on a range of business support projects: database development, process improvement, research, LinkedIn management. Each one taught me something and helped me build the reputation M&M now has.
Over time, as more founders and agency owners came to me with the same core challenge, I refined the focus. Today M&M Business Support operates specifically as a business development partner. The offer is sharper because the problem we solve is specific.
M&M Business Support has grown through referrals and repeat business. Clients span property, retail, B2B services and international trade, and the testimonials speak consistently to Natalie's reliability, attention to detail and ability to deliver on complex projects without needing hand-holding.
Networking has also played a consistent role, and as a member of the Fearless Business Accelerator, Natalie is part of a community of founder-led businesses committed to structured, sustainable growth.
Most virtual assistants offer a wide menu of general support. M&M Business Support does not. The focus is deliberately narrow: organising, managing and improving the business development and pipeline side of a business, so founders and sales teams can focus entirely on conversations and conversion.
Natalie brings something most generalist VAs cannot: real commercial experience at a senior level. She has held management roles, run procurement programmes and worked across multiple industries in both operational and strategic capacities. When she looks at a sales pipeline or a lead management challenge, she brings a commercially minded lens, not just an admin one.
Clients describe her as someone who simply gets things done, with the kind of ownership and diligence that lets business owners stop worrying about whether an opportunity will be missed. One director wrote: "Natalie's attention to detail, ownership of deliverables and diligent work ethic give a huge amount of confidence that any business critical objectives will be met."
The biggest lesson I would share is that follow-up is a system, not a personality trait. Plenty of talented, ambitious business owners lose opportunities because they rely on memory, goodwill or a vague sense that they will get to it. Building a proper process around follow-up makes a measurable difference.
I would also encourage founders to be honest about where their time goes. Most people I speak to are losing hours each week to admin that someone else could be handling. Delegating that frees them up to do the things only they can do, and that is where real growth happens.
Finally: get organised before you scale. I have seen what happens when businesses try to grow on top of a chaotic pipeline. The problems multiply. Sorting the foundations early is always easier than untangling them later.
I would have narrowed my focus sooner. In the early days of M&M I took on a wide variety of business support work, which was valuable for understanding what I was best at and what clients needed most. But it took time to arrive at the specific niche I now occupy.
The sharper the focus, the clearer the message, and the easier it is for the right clients to find you and understand exactly what you offer.
M&M Business Support is a UK-based business development partner founded by Natalie Barker in 2022. The business specialises in helping founders, agency owners and sales teams organise and manage their sales pipeline and leads, so opportunities are captured, prioritised and followed up consistently.
M&M Business Support works with founders, agency owners, CSOs and sales teams in service and product businesses. The ideal client is someone who is generating leads or attending events but struggling to maintain a consistent, organised follow-up process.
Where most virtual assistants offer broad general admin support, M&M Business Support focuses specifically on business development and pipeline management. Natalie brings over 16 years of commercial experience across procurement, property and operations, approaching pipeline challenges with a strategic lens rather than a purely administrative one.
The audit assesses your current sales performance, defines your goals and identifies the gaps and opportunities in your pipeline. The findings are delivered as a personalised clarity roadmap, giving you a clear picture of where leads are being lost and what to do about it.
Yes. The Pre and Post Event Opportunity Strategy service is designed for businesses that attend or run events. Natalie captures, organises and manages the opportunities generated, so the conversations you have at the event are not lost when you return to your desk.
