Jean-Denis Borel: Film, Mindfulness & Purpose in Switzerland

Jean-Denis Borel: Film Direction and Mindfulness Instruction in Switzerland

I'm Jean-Denis Borel, a Swiss film director and instructor of mindfulness and meditation. My work seeks to bridge inward awareness and outward purpose, crafting visual stories for organisations genuinely committed to the greater good.

Bridging Inner Awareness and Outward Purpose Through Film

Since the early 2000s I've directed documentaries and commissioned video projects for NGOs, social organisations, and institutions that are actually driven by values rather than profit. I genuinely believe that media must engage both the inner life and external realities at the same time. My practice of mindfulness and full presence isn't an appendage or a side thing, it's absolutely integral to how I approach storytelling.

After around 2010 I began practising meditation daily, and over time I saw how that cultivation of clarity, attention, and genuine compassion could feed more honest and grounded films. Not just better technically, but more truthful.

Building a Documentary Practice for Mission-Driven Organisations

On my website I present two primary film tracks: documentaries and mandated commissions (for institutions, organisations). I deliberately aim to work with clients whose mission is aligned with social, ecological, or cultural welfare, not just anyone who'll pay.

I also have credits listed on IMDb, including Oliver Twist (2005), Mon frère se marie (2006), and Young, Beautiful and Screwed Up (2003). These works indicate my experience across narrative and documentary forms, and help ground my offer to clients in proper professional credentials rather than just nice ideas.

Finding Meditation and Formalising Mindfulness Training

In 2023 and 2024 I properly formalised that path by training as a meditation instructor and began offering courses to others. On my site you can find upcoming courses in Lausanne (for example autumn 2025) covering themes such as "Apaiser l'esprit" (calming the mind) and "Agir avec sagesse" (acting with wisdom).

My meditation page describes how I trained with Martin Aylward and Mark Coleman, and how I view mindfulness not as just a technique or stress management tool but as a lens through which creative and social action become way more rooted and authentic.

I believe one must genuinely explore one's mental habits, awareness, and biases to act authentically in the world. This dual path, inner and outer, is absolutely central to my identity as both filmmaker and instructor.

Balancing Filmmaking Demands with Contemplative Practice

Challenge 1: Preserving Inner Stance Under External Pressure

One personal challenge was balancing the demands of filmmaking (deadlines, clients, budgets) with actually preserving a contemplative inner stance. At times the external pressure just threatens to completely silence intuition or disrupt presence. I learned to allocate dedicated time for reflective practice so that I genuinely stay centred, not just rushing through everything.

Challenge 2: Proving Value-Driven Films Aren't "Soft"

Another challenge was persuading clients that contemplative or value-driven films aren't just "soft" or marginal work. I counter that by anchoring proposals with really clear story structure, proper visual craft, and measurable outcomes, showing it's serious work.

Challenge 3: Translating Between Two Different Worlds

Also, combining two domains (film and mindfulness) sometimes meant needing to educate audiences: some film clients were completely unfamiliar with contemplative framing, some meditation students were unfamiliar with visual storytelling. I treat each as a translator role, bridging different sensibilities and languages.

What Makes My Dual Practice Distinctive

  1. A dual lens: Inner practice plus outward engagement. I don't treat mindfulness as a separate "healing side gig", it's genuinely part of how I direct and see the world.
  2. Mission-aligned clients: I pick film clients who already care deeply about mission, not just marketing or looking good. I prefer resonant storytelling over trendy visuals.
  3. Documentary integrity: I bring proper documentary integrity to client mandates; I resist superficial packaging in favour of depth, nuance, genuine honesty.
  4. Filmmaker's sensibility in meditation: My meditation courses are coloured by filmmaker's sensibility: attention to rhythm, imagery, metaphor, and story, not just sitting quietly.
  5. Coherence between practices: I aim for real coherence: what one learns in a meditation class should genuinely reflect in how you read or feel my films.

Lessons from Combining Contemplative Practice with Creative Work

Invest properly in inner habits: the quality of your inner state genuinely influences every single external act. Let your values actually guide the kind of clients you accept; don't compromise for revenue alone, however tempting. Simplicity often reveals what's actually essential. In film and in life, less baggage often equals stronger signal, clearer message. Be patient: bridges between inner and outer work may take proper time for others to understand, don't rush that. Build structures (contracts, client expectations, pipelines) early so creative space is actually protected from constant firefighting.

What I'd Seed and Structure from the Beginning

If starting anew today, I would:

  1. Begin publishing short reflections or film essays way earlier, to seed my voice publicly before anyone knows who I am
  2. Create hybrid offerings much earlier (retreat plus film plus meditation) to attract communities who naturally traverse both domains
  3. Work sooner with nonprofits or mission organisations on small pilot projects to build credibility and test my approach
  4. Develop a much clearer "narrative framework for contemplative media" that clients can actually see and buy into, not just vague concepts

Expanding Contemplative Film Residencies and Media Retreats

I plan to properly expand both sides: more films with genuine mission alignment (like environment, social justice) and more meditation courses or retreats in Switzerland and beyond. I'm really interested in combining these: contemplative film residencies, media plus mindfulness retreats where both practices inform each other.

I also want to publish essays, visual meditations, or short films exploring the border zones between inner life and outer systems. Over time, I genuinely hope to mentor younger creators who want to combine contemplative practice with media work, because loads of people are searching for that.

FAQs about Jean-Denis Borel's Work

What kind of film projects does Jean-Denis Borel direct?

He focuses on documentaries and commissioned video projects for non-governmental organisations, social organisations, and institutions that are driven by strong values. He deliberately chooses to work with clients whose mission aligns with social, ecological, or cultural welfare.

How does mindfulness practice influence his filmmaking?

For Jean-Denis, mindfulness is not a separate activity but is integral to his storytelling approach. He finds that daily meditation helps cultivate clarity, attention, and compassion, which leads to more honest, grounded, and truthful films.

What makes his dual practice of film and mindfulness distinctive?

His approach is unique because he combines a filmmaker's sensibility, focusing on rhythm and story, with his meditation courses. He also brings documentary integrity and a contemplative perspective to his film projects, ensuring a deep coherence between his inner practice and his external creative work.

Can you take a mindfulness course with him?

Yes, he offers meditation courses and is planning to expand into media and mindfulness retreats. You can find information about his upcoming courses in Lausanne, covering themes like calming the mind and acting with wisdom, on his website.

What challenges does he face combining these two fields?

He has navigated several challenges, including balancing the intense demands of filmmaking with his contemplative practice. He also works to persuade clients that value-driven films are serious and impactful, and he often acts as a translator between the world of film and the world of mindfulness for his different audiences.