I’m Joanna Pawłowska, founder and brand designer behind Artphysis, a UK-based studio specialising in brand evolution and rebranding for conscious, established businesses.
I help purpose-driven brands who’ve outgrown their DIY or early-stage visuals evolve into identities that feel clear, confident and aligned with who they’ve become.
Based in the UK (originally from Poland), I work with eco-conscious, wellness and craft-led businesses to move from misalignment and inconsistency to meaningful, strategic branding that grows with them.
Artphysis exists for brands that are already doing meaningful work; but whose visuals no longer reflect their quality, values or growth.
My journey began designing candle labels for small makers who wanted to stand out. As those businesses grew, so did the need for branding that felt more intentional, premium and cohesive. Today, I specialise in helping established brands refine and evolve their identity, rather than starting from scratch.
With a background in art, graphic design and brand strategy, I blend hand-drawn artistry with thoughtful strategy. Every design choice is rooted in your story, values and long-term vision, not trends or templates.
At Artphysis, branding isn’t about quick fixes. It’s about cultivating something that lasts, much like caring for a plant as it grows stronger over time.
My services are designed to support brands at different stages of growth:
My process is collaborative and transparent. I begin with discovery and strategic clarity, move through sketch-led concept development, and refine thoughtfully toward final delivery. Clients are involved throughout, so the evolution feels natural and grounded.
With roots in Poland and a UK-based practice, I bring a thoughtful, cross-cultural sensitivity to branding decisions particularly valuable for brands balancing tradition, innovation and sustainability.
Over the years, I’ve learned that strong branding starts with clarity, not visuals. When the story is clear, design naturally follows.
Artphysis is built on collaboration, authenticity and long-term growth, helping brands stand tall, rooted in values, and ready to thrive.
Alongside client work, I’m expanding Artphysis through:
I’m also open to collaborations with boutique studios and collectives on larger brand evolution projects.
If you’re a conscious business ready to evolve your brand with clarity and intention, I’d love to connect.
Artphysis specialises in collaborating with conscious, established businesses, particularly those in the eco-conscious, wellness, and craft-led industries. It's ideal if you feel your brand's visuals no longer match your growth and values.
The primary focus is on established businesses that need to evolve or rebrand. If you've outgrown your initial visuals and need a more strategic and aligned identity, this service is designed for you.
The process is deeply collaborative and human-led. All illustrations are hand-drawn without templates or AI, and you work directly with the founder, Joanna. This ensures a personal experience focused on strategic clarity and calm guidance.
Artphysis can help you determine the best path forward. The service includes strategic guidance to help you understand whether a small refresh or a complete rebrand is the right move for your business, ensuring you make confident decisions.