I am an American expat living in Israel. I moved there during COVID and was trying to think about what I could do as a business that would earn me an American salary. My husband suggested that since I had been in the catering business for 20 years and my main work in catering was the admin part, I should create a virtual admin agency, serving lots of businesses.
I decided to try it out and 5 years later, we have grown from 2 clients to over 20 and I have 16 contractors working for me! It’s been a roller coaster ride of growth and learning how to manage a team and lots of clients.
I am an empty nester with a large family who mostly lives in America still, so I am back and forth from Israel to America a few times per year to visit my kids and grandkids. I love what I do because I can take it with me wherever I go!
We provide native English-speaking virtual assistants specialising in executive assistance for small to medium-sized businesses, including synagogues and Jewish organisations. Leveraging decades of admin experience, I launched these businesses to maintain an American salary remotely from Israel.
Our virtual assistants are equipped to handle a wide variety of tasks, think everything from managing calendars, emails, and appointments to customer inquiries, digital marketing, and even social media management. Whether you need help with content creation, graphic design, bookkeeping, or simply keeping your day-to-day operations running smoothly, we can match you with an assistant who has the specific skills your business requires. This allows our clients to focus on what they do best, while we take care of the rest.
So, how does bringing a virtual assistant onto your team actually move the needle?
For starters, virtual assistants take the routine administrative load straight off your plate. They’re whizzes at managing overflowing inboxes, wrangling calendars, booking appointments, processing invoices, and all those bits and bobs that quietly devour your attention each week.
By delegating these tasks to capable professionals (often with specialist skills honed across industries and time zones), your core team is free to focus on the real drivers of your business, like client relationships, strategy, and creative growth. It’s like giving your plate a little breathing room so you can serve the main course without distraction.
Think of it like having your own Jill-of-all-trades, without needing an extra cubicle or even the same zip code. With virtual support, you no longer need to stress over chasing signatures, coordinating meetings, or tackling admin chaos before quarterly deadlines, a relief not just for you but for your entire team.
In my own experience, this shift has created space to innovate, expand services, and invest energy where it matters most: growing the business and delivering consistent results for our clients.
When it comes to growing a business, especially across continents, like I do, being smart about costs and nimble with resources is essential. That’s where hiring virtual assistant agencies shines over traditional in-house staff.
Think about it: with in-house employees, you’re looking at a long list of expenses, recruitment, onboarding, salaries, health insurance, paid time off, and don’t forget that overhead like extra workspace, office supplies, and tech equipment. It adds up quickly, much like catering for a 200-person wedding when you only needed to feed a minyan!
With a virtual assistant agency, you only pay for the support you need, when you need it. Need someone for a one-off project, or just a few hours each week to manage your inbox or help with membership databases? Done. No need to commit to full-time salaries or worry about idle downtime. This approach is a lifesaver for small businesses, nonprofits, and synagogues that have fluctuating needs or tight budgets.
In short, virtual assistants let you streamline operations and redirect those saved resources into what truly matters: growing your business, building relationships, or, in my case, spending extra time with grandkids on both sides of the Atlantic!
The beauty of partnering with a virtual assistant agency, something I’ve seen firsthand with RightClick and ShulClick, is that it completely changes the math for growing businesses. Instead of sinking resources into recruiting, onboarding, and paying full-time administrative staff (not to mention covering office space, equipment, or health insurance), you get skilled support precisely when you need it, minus all the hefty long-term commitments.
Here’s what this looks like in practice:
All this not only trims expenses but makes your business more agile, letting you focus resources where they matter most.
Transitioning my longstanding administrative skills into a full-fledged business felt natural. Initially, I relied on friends and family as clients, gradually expanding through various advertising methods like newspaper ads, social media, and responding to secretary job postings.
A significant turning point occurred three years ago when deciding whether to stay small or scale significantly. Taking the leap to scale transformed our trajectory. The journey hasn't been without challenges, firing clients and contractors, managing unreliable contractors, and making tough decisions taught me invaluable lessons about growth and resilience.
Our revenue has doubled twice over the past two years, a testament to our constant drive for professional improvement. Effective marketing strategies include leveraging LinkedIn, Facebook, word-of-mouth, and a recent partnership with a marketing agency.
What distinguishes us is our white-glove service delivered by native English-speaking virtual assistants who bring extensive administrative experience. We price accordingly, emphasising quality and professionalism.
The rapid growth of virtual assistant agencies has ushered in a new era for small and medium-sized businesses, especially for those of us looking to operate with agility, save on costs, and punch well above our administrative weight. Instead of juggling endless to-do lists or hiring expensive in-house staff, organisations can now tap into a deep pool of professional support, available when and how they need it.
From Admin to Specialist Expertise
Virtual assistant agencies cover much more than simple calendar management or inbox-taming. Today’s teams are packed with specialists who bring years of real-world experience to the table, everything from executive assistance to social media, bookkeeping, customer service, and even project management. Need help with a bulk mailout, handling donor records, or updating your CRM? There’s a VA for that.
These agencies challenge the old model of hiring full-time, in-house admin teams, a huge relief for businesses trying to keep overheads lean. Instead, you get access to versatile support on your terms: hourly, per-project, or as ongoing help depending on the ebb and flow of your workload. That flexibility has proven invaluable for businesses scaling up, or down, without the headaches of recruitment or layoffs.
Boosting Productivity and Staying Competitive
The real game-changer? Outsourcing routine (and time-draining) admin frees up in-house teams to focus on what truly matters: clients, growth, and strategy. It’s the kind of shift that can double productivity and transform what a small team can accomplish. Plus, with access to highly-skilled talent from around the globe, businesses can stay competitive, innovative, and nimble, even on a modest budget.
So, it’s no surprise the business landscape is changing. Virtual assistant agencies are enabling organisations, from busy catering start-ups to established nonprofits, to channel their resources where they count most, all while keeping quality and professionalism front and centre.
The surge of virtual assistant agencies has completely reshaped how businesses manage administrative support. Where once freelancers or solo assistants handled basic scheduling or email management, companies now have access to teams of highly skilled professionals, often with specialized backgrounds in executive assistance, digital marketing, and customer relations.
This evolution has brought a new level of reliability and polish to the industry. Small and medium-sized businesses, as well as nonprofits and synagogues, can count on a consistent standard of service and broader expertise. Many agencies, inspired by pioneers like Belay and Time Etc., hand-pick assistants with specific industry knowledge, making it easier for business owners to delegate confidently.
Thanks to this growing professionalism, more organizations are outsourcing critical admin tasks, freeing leaders to focus on strategy and growth, rather than being bogged down by day-to-day details. As demand has grown, so has the variety of services on offer, from project management to social media support, making virtual assistance an even more integral part of how modern organizations operate.
A critical lesson learned is to trust your instincts regarding potential clients or contractors, if there are red flags, heed them to avoid future regrets. If starting again, I would approach hiring and client relationships with less fear, prioritising strong leadership over people-pleasing tendencies.
I strongly advise entrepreneurs to invest in coaching and mentoring. Continuous support from mentors and coaches has been instrumental in my growth. Recommended resources include podcasts by Robin and Debbie Sasson and books such as "Smarter, Not Harder" by David Asprey and "Rocket Fuel" by Gino Wickman.
My vision is to grow the business into a $10 million enterprise before eventually selling it. We continuously adapt to trends like AI integration, ensuring our team remains well-trained and our services stay cutting-edge.
To learn more or connect, visit our website or find me on LinkedIn.