I'm Arfa Saira Iqbal, founder of ASI Marketing Solutions Ltd, where I help entrepreneurs and businesses grow through copywriting, funnels, and customer psychology. At ASI Marketing, we design complete customer journeys that convert, from the very first click to long-term client relationships.
I create strategic, emotionally intelligent copy and funnel systems that combine proven psychology with performance data. Whether you're selling digital products, courses, or high-ticket services, I help you craft messaging and systems that engage, persuade, and scale profitably.
Before founding ASI Marketing, I spent years writing copy and consulting on campaigns for online businesses. Again and again, I saw the same issue: brands investing heavily in ads and design, but missing the one thing that actually converts, the right words in the right order.
I created ASI Marketing to bridge that gap. My goal was to bring clarity, connection, and conscience to marketing, showing that great sales copy doesn't have to manipulate; it can guide, empower, and transform.
The digital marketing industry focuses heavily on ads and design, but I noticed something essential missing: psychology-backed copy and funnel strategy that converts through empathy rather than manipulation. Many online businesses were experiencing heavy investment in ads and design without conversion, missing the critical element of the right words in the right order, manipulative sales tactics that undermined trust and brand integrity, fragmented customer journeys without strategic flow, and focus on transactions rather than transformation and relationship building. I wanted to create a consultancy that bridges these gaps, bringing clarity, connection and conscience to marketing through psychology-driven persuasion.
I began by helping coaches, course creators, and eCommerce founders rewrite their offers and redesign their funnels. My focus was on psychology-backed persuasion, understanding what drives decisions and how to communicate transformation clearly.
In 2018, I formalised the business as ASI Marketing Solutions Ltd, based in Manchester. Since then, I've worked with brands across the UK, US, and Middle East, building multi-step funnels and campaigns that consistently outperform expectations.
I also developed my own framework, Mind-Hack™ Marketing, which blends neuroscience, storytelling, and behavioural triggers to ethically increase conversions.
As client results grew, so did word of mouth. My funnels and copywriting systems have now supported multi-six and seven-figure launches, including online courses, coaching programmes, and digital product suites.
I've trained internal marketing teams, written launch copy, and advised business owners on how to position and price their offers for maximum clarity and value. Each project begins with deep research, understanding audience fears, desires, and motivations, before crafting strategy, structure, and copy that fits their voice.
Client results and word of mouth: Multi-six and seven-figure launches creating strong referrals.
Mind-Hack™ Marketing framework: Proprietary methodology differentiating from generic tactics.
Deep research process: Understanding audience psychology before strategy or copy.
Training and education: Teaching clients the why behind funnel performance.
Ethical positioning: Empathy-based persuasion attracting conscious businesses.
If I could start ASI Marketing again, I would build my personal brand earlier by showing the behind-the-scenes process, mindset, and data that power successful funnels, productise services sooner by creating templates and frameworks to help more clients at scale, document case studies more systematically to track and showcase conversion improvements with data, and create educational content earlier by teaching psychology and funnel principles from the start.
Looking ahead, I plan to grow ASI's training and mentoring arm, helping freelancers and business owners understand copywriting and funnel psychology for themselves. I'm also developing new high-ticket offer frameworks and expanding into global markets, supporting brands ready to scale ethically and sustainably.
My vision is that when someone says, "I need a funnel and copy that converts, without losing integrity," they think of ASI Marketing first.
It's an approach that combines insights from consumer behaviour with conversion copywriting. Instead of just writing persuasive words, it focuses on understanding the deep-seated reasons why people buy. This allows for the creation of messaging and funnel systems that guide customers ethically and effectively.
ASI Marketing Solutions helps a variety of entrepreneurs and businesses, particularly coaches, course creators, and eCommerce founders. They specialise in assisting those who sell digital products, courses, or high-ticket services and want to scale profitably without using manipulative tactics.
Many digital marketing efforts focus heavily on ads and visual design. Arfa's approach, however, centres on the missing piece: the right words in the right order. It prioritises empathy-based, ethical persuasion and building a complete, strategic customer journey rather than just focusing on single transactions.
Mind-Hack™ Marketing is a proprietary framework developed by Arfa Saira Iqbal. It blends neuroscience, compelling storytelling, and behavioural triggers to ethically increase conversions. This system is designed to create messaging that resonates deeply with your audience and guides their decisions naturally.