Michael Glassock Coaching: Leadership & Career Guidance

Michael Glassock Coaching

I'm Michael Glassock, and I lead Michael Glassock Coaching, specialising in leadership  and career coaching. I help clients clarify their career direction, build professional confidence, develop strategies for transitions, and map practical next steps toward meaningful work. You can find my approach, services and philosophy on my website and via LinkedIn.

What Michael Glassock Coaching Does and Why It Exists

Throughout my own career journey, I saw how many capable people feel stuck, unsure how to move forward, pivot, or align their work with their values and purpose. Even with talent or aspiration, navigating career choices, imposter thoughts and uncertainty is hard. I became a coach to support professionals in navigating that ambiguity, helping them move from where they are to where they want to be, with clarity and confidence.

I believe work should feel meaningful, and that clarity of direction stems from aligning values, strengths and opportunity. My coaching centres on that alignment, not generic "follow your passion" advice.

The Gap I Saw in the Career Coaching Market

The career coaching space is crowded with generic advice and motivational platitudes, but I noticed something essential missing: practical, grounded support for smart professionals navigating real transitions. Many people were experiencing:

  1. Feeling stuck despite having talent and ambition
  2. Uncertainty about how to pivot or move forward strategically
  3. Imposter syndrome and self-doubt that blocks progress
  4. Disconnect between their values and their current work
  5. Lack of concrete action plans beyond inspirational advice
  6. Not knowing how to progress effectively into leadership roles

I wanted to create a coaching practice that bridges these gaps, helping clients align their values, strengths and opportunities while building actionable roadmaps for meaningful career progress.

How I Built the Practice from the Ground Up

Originally, I offered one-to-one sessions to people in my network, friends, colleagues, or professionals making transitions. I gathered testimonials, refined coaching templates (discovery, goal setting, action plans) and sharing my coaching practice on social media. 

My coaching practice has several long term packages, that allow my clients to see meaningful change in their career journey. These packages not only transform their career but can have such an impact on transformation in their wider life. 

Overcoming Early Challenges: Building Credibility and Defining Boundaries

Establishing Authority in a Crowded Market

One challenge was establishing credibility in a crowded coaching space. I addressed it by focusing my narrative: not "career coach for everyone," but someone who guides smart, driven professionals through real transitions. I used my own story and client stories to build authenticity.

Growing Across Career Stages and Professional Levels

Over time I've worked with clients at various stages: recent graduates, mid-career professionals considering pivot, executives seeking fulfilment. Many come via referrals, LinkedIn visibility or content I share through my social media platforms. 

I also host group sessions or webinars that help people experience my coaching style, attract warm leads, and scale impact.

Our Unique Approach to Career Coaching

Our approach follows the Identity, Path, Action pillars. 

Identity- Focuses on values, skills, preferences for work and your strengths.

Path- Focuses on ideas for suitable careers and visualisation of your future goals.

Action- Focuses on experimenting with career paths, networking, CV, Linkedin and interviews.

We also have a focus on wellbeing as the foundation for any career transition, this aspect of my coaching practice is run by my wife Jess. This includes content on our online portal aimed at wellbeing, as well as live monthly yoga sessions. 

Top Marketing Strategies That Drive My Business

The strategies that have proven most effective for growing Michael Glassock Coaching include:

  1. LinkedIn visibility and content: Regular posts sharing insights, frameworks and reflections on career transitions
  2. Client referrals: Word-of-mouth from professionals who experienced meaningful career progress
  3. Authentic storytelling: Sharing my own career journey and vulnerabilities to build connection
  4. Signature programmes: Clear packages with defined outcomes that help prospective clients understand where they fit

Key Learnings from Building a Career Coaching Practice

Through building Michael Glassock Coaching, I've learned several critical lessons:

  1. Narrow your positioning early, it attracts the right clients more quickly
  2. Build signature offers with clear outcomes
  3. Publish content that shows your method, stories and frameworks
  4. Stay true to yourself and what you are passionate about, that will in turn attract the right clients for you
  5. Ask for feedback and continuously refine your process

If I Was Starting Over: What I'd Do Differently

If I were starting again, I would make these changes from day one:

  1. Formalise onboarding from the start: Welcome guides, and process maps
  2. Be more visible on social media: Post daily from the start on all social media platforms to build visibility and hopefully reach more prospective clients
  3. Lean into podcast and speaking engagements more to build visibility
  4. Plan dedicated white space or admin time to work on developing the business

Where Michael Glassock Coaching Is Heading Next

I plan to launch group career coaching cohorts to support transitions collaboratively.

I will continue to add to our Catapult Your Career online portal, adding additional content on the Identity, Path, Action pillars as well as wellbeing elements. 

I aim to continue posting daily to social media platforms to boost my visibility. 

I also hope to partner with universities, corporates and professional bodies to work with them to use coaching to aid their staff development. 

FAQs for Michael Glassock Coaching

What kind of professionals does Michael Glassock Coaching help?

Michael Glassock Coaching supports smart, driven professionals who feel stuck, are unsure how to move forward, or want to align their work with their values and purpose. This includes recent graduates, mid career professionals, and executives.

How does Michael Glassock Coaching differ from other career coaches?

The practice focuses on practical, grounded support rather than generic advice. It helps you build actionable roadmaps by aligning your values, strengths, and opportunities, addressing imposter syndrome and uncertainty directly.

What is the unique approach used by Michael Glassock Coaching?

The approach is built on three pillars: Identity (values, skills, strengths), Path (career ideas, future visualisation), and Action (experimenting, networking, CV, interviews). Wellbeing, led by Jess, is also a foundational element.

Can I get in touch with Michael Glassock Coaching for group sessions?

Yes, Michael Glassock Coaching plans to launch group career coaching cohorts in the future to support collaborative transitions. You can also find information on webinars and group sessions that help you experience the coaching style.

How can I connect with Michael Glassock Coaching?

You can connect via the website at michaelglassockcoaching.com, on LinkedIn at linkedin.com/in/michaelglassock/, on Instagram @michaelglassockcoaching, or by emailing mwjglassock@gmail.com.