I’m Maurizio Parenzan, a career strategist specialising in engineers and technical professionals. Over the past 25 years, I’ve held senior roles across major organisations including American Express, Novartis, Toyota, and Total, gaining broad industry experience. Today, I use that background to help others design intentional, fulfilling career paths instead of drifting between jobs. On my LinkedIn profile, I describe myself as someone who helps future managers and professionals become the mentor I wish I’d had early in my career.
Over my corporate journey I experienced many inflection points: decisions, transitions, moments where I felt genuinely directionless. During those, I wished for someone who had walked those steps before. Over time I came to see that many talented engineers and professionals suffer from the same lack: they are capable technically but lack strategy, clarity or positioning in their careers.
I started offering mentoring and coaching to close that gap. My approach is methodical: combining technical background, business understanding, storytelling and personal development. I target engineers especially (though not exclusively) because they often excel at:
These are the same strengths I apply to career design.
I started by creating content specifically for engineers, including blog posts, guides, masterclasses, and free challenges such as “Career in 7 Days.” These help people clarify direction.One of my offers is the Protocollo Carriera Masterclass, where participants work on positioning, storytelling, identity, and actionable career strategy. In addition, I use my YouTube channel to share themes around career transitions, international work and professional growth.
A challenge was trust: many see "career coach" as vague or generic, especially coming from outside HR. To counter this, I lean heavily on my corporate track record, and demonstrate frameworks, case studies and credible trajectory shifts.
Another issue was differentiating in the coaching space. The specificity of targeting engineers and technical professionals became my advantage: I speak their language, understand their pain points, and provide systems rather than generic advice.
Scalability was a key priority, so I focused on reducing reliance on my own time by developing structured frameworks, group programmes, masterclasses, and self-paced content.
This means I can reach more people without trading away quality.
My work has resonated enough that I draw people from across Italy and globally who want help structuring their career. Through the masterclass, free challenges, content and mentoring paths, I've expanded beyond individual coaching.
I also publish guides and resources (like career strategy guides for engineers) to attract professionals who are already searching for direction.
My YouTube presence amplifies this. For instance, videos like "How to find your perfect job" help people outside my immediate network to engage with me.
Start by solving the problems you deeply understand instead of chasing broad markets too soon. Share your story, people trust those who’ve faced similar challenges. Build strong scaffolding early through frameworks, templates, and group formats so growth doesn’t depend solely on your time. Track key metrics like conversions, client progress, and impact to refine and scale effectively. Finally, be clear on what you won’t do; saying no to distractions is just as important as pursuing new opportunities.
If I were starting again, I’d create more content and public resources earlier, such as video courses and interactive guides and instead of waiting for demand to grow first. I’d also invest sooner in analytics and feedback systems to identify which offers genuinely drive results. Finally, I’d bring in collaborators earlier, including content creators and instructional designers, to avoid slowing growth by trying to handle everything myself.
I plan to expand my programmes internationally, offering them in English as well as Italian to reach more engineers worldwide. I also intend to create a membership hub or community where professionals can stay engaged through refreshers, peer accountability, templates, live Q&A sessions, and cohort-based support. Alongside this, I’m developing advanced modules on executive presence, negotiation, cross-industry transitions, and storytelling. My long-term goal is to establish a recognised brand in the engineering career development space.
Maurizio focuses on helping engineers and other technical professionals. If you have a technical background and feel you lack a clear strategy for your career path, his methods are designed for you.
His approach is built on frameworks, not just vague advice. He combines his own senior corporate experience at places like Toyota and Novartis with an engineering mindset, giving you structured, actionable steps for your career. He understands the specific challenges technical professionals face, like translating technical skills into business value.
You can find a range of resources, from one-on-one mentoring and group masterclasses to free challenges like “Career in 7 Days.” He also provides guides and a YouTube channel to help you with career transitions, positioning, and professional growth.
Currently, his programmes are primarily in Italian, but he has plans to expand internationally and offer them in English. His goal is to reach more engineers and technical professionals around the world.
