I'm Jamie Whiffen, and I run Jamie Whiffen Consulting, specialising in YouTube strategy and growth for creators and entrepreneurs. Through my consulting, I help creators sharpen ideas, optimise thumbnails and titles, refine their video systems, and hit consistent growth milestones. On Instagram I present myself as a "YouTube Consultant / Strategist" working with clients like Ali Abdaal and Simon Squibb.
I bring over a decade of experience managing and building YouTube channels. Before going independent, I worked with agencies and creators, and eventually became YouTube Producer for Ali Abdaal's channel, leading strategy, production, titles, thumbnails, SEO and content operations.
Since childhood I was genuinely drawn to making videos. At age 12 I began experimenting on YouTube, just messing around really, filming random stuff with mates, but learning absolutely loads in the process. Over time I kept noticing this pattern: so many creators with genuinely great content, really valuable stuff, struggle to be seen because growth on YouTube depends heavily on packaging, consistency, discoverability, and proper workflows. Not just the quality of what you're saying, but how you say it matters too.
I founded my consulting business to bring clarity, actual systems that work, and accountability to creators who take YouTube seriously and want reliable growth rather than just throwing spaghetti at the wall and hoping something sticks.
After serving as YouTube Producer for Ali Abdaal, where I oversaw 50+ videos that amassed tens of millions of views in under a year, I transitioned to full-time consulting around 2022. Pretty scary leap, honestly, but it felt like the right time.
I started by offering channel audits, strategy calls, and one-to-one support, gradually packaging up frameworks and systems I had actually tested and knew worked in practice.
A key challenge early on was proving credibility to new clients who'd never heard of me. Working with Ali was brilliant, but I had to show I could replicate that success elsewhere. I addressed that by publishing proper case studies (like results from working with Ali, GrowVeg, Simon Squibb) on my website and social media, showing real numbers and real growth.
Another challenge was systemising my process properly. Each client's niche and content style is completely different, a fitness channel isn't a business channel isn't a gardening channel. So I built modular frameworks (for ideation, thumbnail design, release scheduling) that can be tailored to each creator yet stay consistent in their core principles.
Over time my consulting has scaled mainly via word-of-mouth, content marketing, and shareable results. Creators refer others when they see real, tangible growth shifts happening.
I also run a free 5-day "Million View Blueprint" email course to introduce my frameworks and attract creators who are actually ready for deeper work, not just tyre-kickers.
My clients include Ali Abdaal, Simon Squibb, GrowVeg, Bryan Johnson, Planet Wild, Steve Huynh, among others. Pretty varied bunch, which keeps things interesting.
I serve both creators who want one-off fixes (channel evaluations, scripting strategy, thumbnail review) and those seeking long-term support where I become part of their content team, reviewing every video's title, thumbnail, hook, and performance metrics week after week.
Focus early on packaging (title, thumbnail, hook). Genuinely great content isn't discovered if it's poorly packaged, full stop. Measure often but actually use insights to change things: if thumbnails or titles underperform, iterate quickly instead of sticking to a plan blindly. Build repeatable systems. That's how scaling actually works, you can't reinvent your entire process each month and expect growth. Be quite selective with clients. Depth is genuinely better than spreading yourself too thin trying to help everyone. Share real work and actual results publicly (while respecting client privacy obviously), it shows your method actually works, not just in theory.
If starting again today, I'd:
I plan to seriously grow my public content presence, YouTube videos, detailed case studies, practical tutorials, so creators can begin learning before even hiring me. I'm actively exploring group coaching and cohort programmes so more creators can access proper strategy at lower price points, not just the people who can afford one-to-one.
I also want to deepen support for channels in emerging genres or non-English markets. Growth opportunities are absolutely everywhere globally, and I'd really like to tailor my frameworks for those contexts too, not just English-speaking business channels.
Finally, I'll expand my toolkit around A/B testing, algorithm shifts, and automation to stay ahead of constant changes in the YouTube ecosystem. The platform never stops evolving, so neither can I.
Jamie provides a range of services tailored to your needs, from one-off channel evaluations and strategy calls to long-term support where he becomes an integral part of your content team. He helps with everything from sharpening ideas and optimising thumbnails to refining your video production systems.
His approach is unique because it combines creative insight with hard data. You get the benefit of his high-level, hands-on experience from working with channels like Ali Abdaal's, using frameworks that are both repeatable and customised specifically for your content and goals.
He works with serious creators and entrepreneurs across many different niches who want reliable, consistent growth. His client list includes well-known names like Ali Abdaal and Simon Squibb, as well as channels in gardening, health, and wildlife.
According to Jamie, a major pitfall is having great content that is poorly packaged. If your title, thumbnail, and hook don't grab attention, your valuable videos will struggle to get discovered, no matter how good they are.
You can explore his work and case studies on his website. You can also find his profile on the Fearless business directory, which connects entrepreneurs with top-tier consultants and service providers.
