I'm Sapna Pieroux, founder and creative director of Innervisions ID, a London-based brand design and consultancy specialising in business branding and personal branding.
At Innervisions ID I help entrepreneurs, creators, and purpose-driven businesses get clarity, stand out visually and verbally, and build a brand that works as a business asset.
One of the key things I bring is my VISION Process™, a six-step method I developed to guide brand strategy, identity, messaging, and positioning.
I also author the book Let's Get Visible!, which lays out that process and how brand clarity contributes to growth.
I spent over two decades working in design agencies, in marketing, advertising, and for media owners (EMAP, The Telegraph, Chrysalis) on big global brands. In those roles I often saw the tension between the creative side and the business side, too many brand projects felt disconnected from strategy or commercial purpose.
After having children and navigating life shifts (including battling postnatal depression), I realised I wanted to bring my experience directly to entrepreneurs. I wanted to offer branding that doesn't just look good, but helps purpose-led businesses get visible, be consistent, and grow.
The name "Innervisions ID" captures how I work: identity from the inside out, blending inner clarity (vision, values, purpose) with external visuals and messaging.
The branding industry is split between purely creative agencies and purely strategic consultants, but I noticed something crucial missing: integrated brand design that connects inner purpose with outer visibility while serving real business goals. Many entrepreneurs were experiencing:
I wanted to create a consultancy that bridges these gaps, offering branding that embodies who clients are while functioning as a genuine business asset.
In the early days, I accepted branding, naming, design, and identity work for smaller clients, often via referrals. Over time those projects deepened, clients asked for more strategic help, and I refined how I engaged. As I developed the VISION Process™, it became a signature framework. That gave me a way to shape offers around clarity, visual identity, messaging, and positioning in a structured path. I incorporated the business and formalised my services into tiers, including Naming Call to help naming a business, One Day Brand Accelerator for co-creating or upgrading a brand in one day, bespoke rebrands for full strategic brand development, brand strategy and positioning for clarity work before visual design, and visual identity systems covering logo, color, typography, and brand assets.
Over time Innervisions ID has built a portfolio of clients across entrepreneurial, creative, professional, and purpose sectors. I work with people who want their brand to embody who they are and stand out in a crowded marketplace.
The strategies that have proven most effective for growing Innervisions ID include:
Through building Innervisions ID, I've learned several critical lessons:
If I were starting again, I would make these changes from day one. I would invest earlier in video content with brand storytelling and client cases to bring the visual transformation to life. I would create more scalable offers sooner, such as group programs and digital courses, so I'm not limited solely by one-to-one capacity. I would document processes from the start so onboarding new team members or contractors is smoother. Additionally, I would lean more into collaborations and partnerships earlier to broaden reach and impact.
Looking ahead, I intend to deepen work with high-impact entrepreneurs globally, including outside the UK. I aim to grow signature group programmes and intensives based on VISION. I'm also exploring writing further books, giving keynote talks, and creating brand education for organisations.
My goal is that when someone thinks "I need a brand that's authentic, visible, and sustainable", they think of Innervisions ID.
Innervisions ID is a brand design and consultancy based in London. It helps entrepreneurs, creators, and purpose-driven businesses achieve clarity, stand out with strong visuals and messaging, and build a brand that truly functions as a business asset.
Their approach is unique because it fully integrates business strategy with creative design. They use a proprietary six-step framework called the VISION Process™ to guide you from confusion to clarity. This ensures your brand isn't just beautiful, but also aligned with your commercial goals.
Sapna Pieroux is the founder and creative director. With over two decades of experience working with major global brands, she created Innervisions ID to bring that high-level expertise directly to entrepreneurs who want to build a brand with purpose.
Yes. Innervisions ID offers a service called the One Day Brand Accelerator, designed to co-create or upgrade your brand in a single, intensive day. It's a great option if you need to combine speed with high-quality, strategic thinking to build a fearless brand presence.
Sapna noticed a significant gap between creative agencies that focused only on visuals and strategic consultants who didn't handle design. Many entrepreneurs were left with branding that was disconnected from their business strategy. Innervisions ID was created to bridge that gap, offering a holistic service that connects inner purpose with outer visibility.
