I'm Grace, and I run The Untitled, a brand storytelling studio based in Bath, England. We work with purpose-led founders and business owners who are ready to grow, helping them clarify their positioning, create compelling visual content, and build a consistent brand presence that actually reflects who they are. If you've ever felt like your brand doesn't quite tell your real story, that's exactly the gap I built this business to close.
Outside of work, I'm drawn to the places where business and personal life overlap. That isn't just a side note for me. It's the philosophy at the heart of everything The Untitled does.
The idea behind The Untitled came from something I kept noticing. Founder after founder was showing up online with polished logos and tidy social feeds, but something was missing. The rich raw story and heart. The reason they started. The thing that would make someone stop scrolling and actually care.
Most brand help on the market was built for corporate teams with big budgets and a marketing department. What I saw was a generation of small business owners, not-for-profits and independent founders who had something genuinely worth saying, but no clear way of saying it. Generic content advice wasn't going to cut it. These founders needed brand storytelling that was rooted in who they actually are.
So I built The Untitled around that belief: that your most powerful marketing asset is the story only you can tell.
After years of helping clients in Australia scale, effectively starting from scratch meant doing the work before anyone was watching. I developed a methodology built on three pillars: Clarity, Creation, and Continuity. Clarity means getting to the root of your brand positioning before we create a single piece of content. Creation is the visual and written work itself, photography, film, and written content made with your audience in mind. Continuity is what turns a brand shoot into a sustainable, consistent presence.
From there, I structured services into three tiers: Foundation, Build, and Scale. Foundation is where most clients start. It's about establishing the core of your brand story, getting clear on who you are, who you're for, and how to express that visually. Build takes that foundation and turns it into content. Scale is for founders who are ready to make brand storytelling a consistent part of how their business grows.
The Untitled also offer Family sessions alongside the business work, as they are often closely intertwined. These films are little documentaries that capture the reality, mess and love in our lives.
The first challenge any small studio faces is credibility. You can describe your process beautifully, but what prospective clients really want to know is whether you've actually done this for someone else and what happened when you did.
I focused on delivering results that were specific and real, then letting clients speak for themselves. Nikole Cassin of Get Going Support achieved a tenfold return on investment and handed over full management of her social media content to us. Rachel of PLOT Australia sold out her first product launch after we worked together on her brand story. Sky Hunt from GreenSky organic built a consistent, recognisable brand presence that connected with her audience in a way her previous content never had.
Those outcomes are what built the business. Not ads, not a polished launch strategy. Real results for real founders, shared honestly.
The Untitled now has a portfolio of 14 completed brand story and family story projects, alongside nine detailed client testimonials from named businesses across sectors including organic food, coaching, wellness, and professional services.
What has evolved most is my understanding of who I do my best work with. The founders who get the most from working with The Untitled are the ones who are done with surface-level content and are ready to build something that lasts. They want a brand that looks, sounds and feels like them, not just a template, stock photos or AI generated content.
Honest client testimonials have been the single most effective thing for growing the business. When Nikole Cassin describes being supercharged to grow a $15 million dollar business by The Untitled, that lands differently than anything I could write about myself.
Beyond testimonials, consistency on Instagram has mattered. Showing real work, sharing real outcomes, and being visible about the philosophy behind the business has brought in enquiries from founders who felt like they already understood what I was about before we even spoke.
The Brand Visibility Quiz, available from the website, has also been a useful touchpoint for founders in the early research phase who want to understand where they currently stand before committing to a conversation.
Most studios separate strategy from content creation. You work with a strategist who hands you a document, then find your own photographer, then find your own copywriter, and hope it all holds together. The Untitled keeps it in one place. Brand positioning, visual content, written content, accountability and the through-line that connects them are all part of the same process.
The other thing that makes us different is the philosophy. I believe business and family are intertwined. The most compelling brand stories I've worked on aren't polished corporate narratives. They're honest accounts of why a founder started, what they've learned, and what they're building toward. That's what audiences connect with. That's what converts.
The Clarity Call at the start of any engagement isn't a sales call. It's a genuine conversation about where your brand is now and where you want it to go. If we're not the right fit, I'll tell you that too.
Get clear on your story before you try to scale your content. I've seen founders spend months producing content that doesn't land, not because the content is badly made, but because the brand positioning underneath it is fuzzy or the confidence isn’t there. Clarity first, always.
Ask for specific feedback from clients, not just "was it good?" but "what changed? What did you do differently? What result can you point to?" Those specifics are what build a real reputation and help you refine your process over time.
And show up as yourself. The founders who attract the most aligned clients are the ones who are honest about who they are, including the parts that aren't perfectly polished.
I would have built the educational side of the business earlier. There is so much I've learned about brand storytelling, what works, what doesn't, and why, that would genuinely help founders even before they're ready to work with a studio. Sharing that knowledge builds trust and attracts the right clients. I'm working on that now, alongside having daily mindfulness and gratitude hacks built into the programmes to keep you excited about moving forward.
I would also have been more deliberate about documenting client outcomes from the start. The results were always there. I just wasn't always capturing them in a form that would be useful later.
The next phase for The Untitled is building out the content and educational side of the brand. That means written guides and resources for founders on brand storytelling, what it is, how it works, and why it matters more than most founders realise, particularly now that AI tools are changing how brands get discovered online.
I'm also focusing on making The Untitled's existing case study work more visible. The client results are strong. The stories behind them deserve to be told properly.
The Foundation, Build, and Scale service structure will continue to evolve as I learn more about what different founders need at different stages of their business. The goal is always the same: help you build a brand that sounds like you, looks like you, and works for you consistently over time.
If you're a founder who is ready to get clear on your brand story and start showing up with content that actually reflects your business, I'd love to hear from you. The first step is a Clarity Call.
The Untitled specialises in working with purpose-led founders and business owners who are ready to grow. If you feel your brand doesn't quite tell your real story, this agency was built for you. They have a strong track record with clients in sectors like organic food, coaching, wellness, not-for-profits, creative and professional services.
Unlike most studios that separate strategy from content creation, The Untitled integrates them. They handle your brand positioning, visual content, and written story all in one seamless process. This ensures a consistent and authentic brand presence that truly reflects who you are. We also act as a champion and accountability partner so you are guided as you grow.
Your journey starts with a Clarity Call. This isn't a sales pitch, but a genuine conversation to explore where your brand currently is and where you want it to go. It's the perfect way to see if you and the agency are a good fit for each other.
Success is measured by real, tangible results. The studio focuses on specific outcomes, such as a client achieving a tenfold return on investment or another selling out their first product launch after refining their brand story. These client testimonials are a core part of their credibility.
The services are structured into three tiers to meet you where you are: Foundation (to establish your core brand story), Build (to turn that story into compelling content), and Scale (to make brand storytelling a consistent part of your growth). They also offer bespoke Family documentary sessions.
